New Seasons is a natural foods market along the lines of Whole Foods, but home grown. Way back when we lived in Sellwood (a SE Portland neighborhood) one of our neighbors started a little hippie grocery. He grew a lot of the produce on a vacant lot across the street and was in the vanguard when it came to displaying veggies as if they were the crown jewels.
Over the years, the concept grew and that little corner store morphed into a chain of well designed, high-concept markets. The latest installment recently opened in Slabtown in NW Portland.
Outdoor amenities include living walls, plantings of trees and grasses and built-in benches for sipping your latté or nibbling your organic salad in the sunshine.
A nicely curated selection of plants is displayed at the main entrance.
Walk through those doors and you are greeted by a well-stocked flower shop with cut flowers and some potted succulents, herbs and orchids.
We checked it out on opening day. It was doing a brisk business, to say the least.
Carrot sculptures seem to be a theme, as is the color scheme, which remains consistent with each new store. So here is my question for your consideration. Are you willing to pay a premium for a pleasant shopping experience where you can be pretty sure of top quality, many locally produced goods and environmental sensitivity? I used to be able to add local ownership to the list of assets, but with success comes the lure of cashing in by selling out. While most of these stores are scattered around the Portland area, they are now owned by a corporation. I’d like to hear where you come down on this before going into my own thoughts about it. Won’t you leave a comment? All opinions (including rants if you’re so inclined) are welcome and I’ll come back next week to add my two cents.
To participate beyond simply commenting, write a post posing a question, linking to and from this post. I have every intention of doing this thing on the first Friday of every month if the interest is there…seems like there should be plenty of curiosity to go around and I know many of you have answers to spare.